# How Much Does a Logo Cost in the UK? Source: https://dijitulmedia.co.uk/guides/how-much-does-a-logo-cost-uk/ Updated: 2026-10-12 > In the UK a professionally designed logo usually costs a few hundred pounds from a small studio or freelancer and several thousand from a larger agency. dijitul designs logos from £150 + VAT, with a fixed price agreed before we start and a full set of print and digital files (AI, EPS, SVG, PDF, PNG) included. ## Key facts - Bark's UK price guide (checked October 2026) puts the average logo at £250 to £3,000 per design - dijitul logo design starts from £150 + VAT, as a fixed price agreed before work begins - Price is driven by research, number of concepts, complexity and who will use the files - A proper logo comes as vector files (AI, EPS, SVG, PDF) plus PNGs for screen use - Ask who owns the copyright when the job is finished; get it in writing - Printing, trade mark filing and brand guidelines are separate costs unless quoted ## What UK businesses actually pay for a logo There is no fixed rate card for logos, so prices vary more than for almost any other design job. The online marketplace Bark, which collects quotes from UK designers, says in its logo design price guide (checked October 2026) that the average UK logo costs between £250 and £3,000 per design. The same guide puts less experienced designers at £150 to £500 and experienced designers at £1,000 to £7,500. At the bottom of the market you will find template logo makers and contest sites. At the top, large agencies charge tens of thousands because the logo sits inside months of research, naming and positioning work. Most small businesses sit somewhere in between: they need a distinctive, well-drawn mark that prints cleanly and works on a phone screen, without paying for a boardroom strategy process. dijitul's logo design starts from £150 + VAT. That is a starting point, not a teaser: you get a fixed price based on your brief before anything begins, so you know the total. ## What makes one logo cost more than another Designers price logos on the time they expect to spend, so anything that adds time adds cost. The main drivers are: - **Research and discovery.** Looking at competitors, your customers and where the logo will be used takes hours before any drawing starts. - **Number of initial concepts.** Three distinct routes cost more than one refined idea. - **Complexity.** A custom illustrated mascot or hand-drawn lettering takes far longer than a clean wordmark set in a well-chosen typeface. - **Variations.** A horizontal version, a stacked version, an icon-only version for social avatars and a single-colour version for embroidery or engraving all need drawing and testing. - **Extras.** Colour palette, typography rules and a short usage guide push a logo towards a brand identity, which is priced separately (from £395 + VAT at dijitul). ## What should be included in the price A cheap logo is expensive if you cannot use it. Before you pay, check the quote includes: - **Vector master files**: AI (Adobe Illustrator), EPS and SVG. Vectors scale to any size without going blurry, so a printer can put your logo on a van or a 6 metre banner. - **Print-ready PDF** in CMYK, plus Pantone references if you need exact colour matching on stationery or packaging. - **PNG files** with transparent backgrounds in RGB for websites, email signatures and social media. - **Colour versions**: full colour, single colour black, and reversed white for dark backgrounds. - **Copyright** confirmed in writing. Under UK law the designer owns the copyright in a commissioned logo unless it is assigned to you in writing. Our guide on who owns the copyright in your logo explains why this matters. If a quote only promises a JPEG, walk away. See logo file formats explained for what each file does. ## Hidden costs to budget for The logo fee is rarely the only cost of launching a new identity. Plan for: - **Trade mark registration.** The UK Intellectual Property Office charges £205 to file online for one class of goods or services, plus £60 for each extra class (GOV.UK fees from 1 April 2026). See how to trade mark a logo. - **Stationery and print.** Business cards and letterheads from dijitul start from £75 + VAT for the design; printing is quoted separately. - **Signage and vehicles.** Shop fascias and van livery are quoted per job. - **Digital roll-out.** Social avatars, cover images and website updates. None of these are compulsory on day one, but knowing about them stops a £150 logo turning into a surprise bill. ## How to get an accurate quote The quickest route to a fair, fixed price is a clear brief. Tell the designer what the business does, who buys from you, three logos you like (and why), anything you hate, and every place the logo must work: signage, embroidery, a tiny website favicon, packaging. Our guide on how to write a design brief has a template. Ask every designer the same questions: how many concepts, what files you receive, who owns the copyright, and what happens if you want changes outside the agreed scope. Comparing like for like matters more than comparing headline prices. ## When to call dijitul If you need a logo that prints sharply, works in one colour and looks right as a 32 pixel social icon, ask us for a quote. dijitul has been designing for UK businesses since 2006 from Mansfield, Nottinghamshire, and works with clients across the country remotely. Logos start from £150 + VAT, you get the price fixed before we begin, and all prices are listed on our pricing page. ## FAQs ### How much does a logo cost for a small business in the UK? Bark's UK logo design price guide (checked October 2026) puts the average at £250 to £3,000 per design. dijitul designs small business logos from £150 + VAT, with a fixed price agreed from your brief before any work starts, and all the vector and PNG files you need included. ### Why are some logos so cheap online? Very cheap logos are often built from templates or stock icons, so the same mark may be sold to other businesses and cannot usually be trade marked as distinctive. You may also only receive a low-resolution image rather than vector files. A properly drawn, original logo costs more because a designer spends real time on it. ### Is VAT added to logo design prices? It depends on whether the designer is VAT registered. dijitul is, so our logo design price is from £150 + VAT. If you are VAT registered yourself you can normally reclaim that VAT. Always check whether a quote you are comparing is shown with or without VAT. ### Does a logo price include printing? Usually not. Logo design covers creating the artwork and supplying the files. Printing business cards, signs or merchandise is a separate cost. dijitul can arrange print and will quote for it separately, or supply print-ready files to your own printer. ### Should I pay for a logo by the hour or a fixed price? A fixed price is easier to budget and compare. dijitul quotes logos as a fixed price from £150 + VAT once we understand the brief. Hourly billing (our design rate is £45 an hour + VAT) suits open-ended tweaks to existing artwork rather than a new logo. ### What files should I get with a new logo? You should receive vector files (AI, EPS, SVG and a print-ready PDF), PNGs with transparent backgrounds for screen use, and full colour, black and white versions. dijitul supplies these as standard with every logo so the mark works on everything from a website to a van. ## Prices and contact Prices (all from, + VAT): Logo design £150; Brand identity pack £395; Business cards or letterhead £75; Flyer or leaflet £95; Brochure £295; Social media graphics pack £99; Photography, half day £295; Photography, full day £495; Product photography £25 per image; Video £695; 2D/3D CAD and design time £45 an hour. All prices are "from" and exclude VAT. Every job gets a fixed price before work starts. Printing, and travel for shoots beyond the Mansfield and Nottinghamshire area, are quoted separately. Contact: https://dijitulmedia.co.uk/contact/ · 01623 650333 · info@dijitul.uk