Design for Beauty and Wellness

A brand that looks like the experience

Clients choose a salon, clinic or studio largely on how it looks before they walk in. Your logo, colours and photos should match the room they will sit in. We design logos from £150 + VAT and full brand identity packs from £395 + VAT, then carry the look onto treatment menus, price lists, window graphics and uniforms.

Small print items matter more than people expect. Gift vouchers, loyalty cards and appointment cards at 85 × 55 mm are charged at £45 an hour + VAT or a fixed quote, and well-designed vouchers sell better at Christmas and Mother's Day than a handwritten card.

Filters, retouching and the ASA

In 2021 the Advertising Standards Authority ruled that filters must not be applied to social media ads for beauty products if they exaggerate the effect the product can achieve, after upholding complaints about two tanning ads. The same principle applies to retouching in your own adverts and posts: if the image is showing a result, it must be a fair representation of that result.

So when we shoot treatment photos or edit before-and-after images, we keep lighting, angle and distance the same between shots, correct only exposure and colour, and do not smooth skin or reshape features in a way that changes the result shown. It is less dramatic, and it keeps you out of trouble.

A simple routine helps. Photograph clients against the same plain wall, at the same distance, with the same lights switched on, and get written consent before any image is used. Brows, lashes, nails and hair results all look more convincing when the before and after shots are obviously taken in the same place, and consistent shots are easier for us to turn into tidy grid layouts and carousel posts.

Aesthetics: promote the consultation, not the medicine

Botulinum toxin products such as Botox are prescription-only medicines, and CAP Code rule 12.12 bans advertising prescription-only medicines to the public. ASA guidance says this covers paid ads and your own social media posts, and that almost any reference to Botox in leaflets, posters or brochures is likely to breach the rule. The advice is to promote the consultation with a qualified practitioner, use balanced and factual information, and avoid before-and-after photos for these treatments.

We design aesthetics clinic materials around that: consultation-led messaging, clear practitioner credentials, and no product names or imagery that would identify a prescription-only medicine. Treatments that are not medicines, such as dermal fillers, still need claims you can back up.

Labels for your own-brand products

Many salons and wellness brands launch their own skincare, candles or oils. Cosmetic labels in Great Britain must list ingredients using INCI names, show the name and address of the UK responsible person on both the container and the outer packaging, and give either a best-before date or, for products with a durability over 30 months, the period-after-opening (open jar) symbol with a number of months. Products must also be notified to the Office for Product Safety and Standards before sale.

We design labels to your container's exact dimensions with room for all of this, plus your batch code area. You or your formulator supply the ingredient list and safety assessment; we make it fit legibly and look like it belongs to your brand.

Social media that books appointments

Most beauty bookings start on Instagram or Facebook. A social media graphics pack from £99 + VAT gives you reusable templates for treatments, offers, availability and reviews. For Instagram we design feed posts at 1080 × 1350 px (4:5) so they can also run as ads, and stories at 1080 × 1920 px with key text inside the safe zone.

Real photos of your space and team outperform stock. We photograph treatments, products and team headshots on location from £295 + VAT for a half day, with travel quoted outside Mansfield and Nottinghamshire.

What you get

• Logo in AI, EPS, SVG, PDF and PNG
• Social post, story and highlight cover templates
• Price list and treatment menu artwork, print and web
• Gift voucher, loyalty and appointment card artwork
• Product label artwork drawn to your container dimensions
• Edited treatment, product and team photographs

How it works and what it costs

Logos from £150, brochures from £295, photography from £295 a half day and CAD at £45 an hour, all + VAT. You get a fixed price before we start.

1. Tell us the brief

   What it is for, who will see it, where it will be used and any examples you like. Rough is fine.

2. Fixed price

   We confirm the price and what you get, in writing, before any work starts.

3. First designs

   We design, shoot or model it and share the first version for your comments.

4. Refine

   We make the changes, check every detail, and prepare the files properly for print, web or manufacture.

5. Final files

   You get the finished files in the formats you need, ready for your printer, website, social channels or manufacturer.

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