Sound familiar?
- Your leaflet drop got almost no calls
- Too much text, so nobody reads any of it
- The folded leaflet bulges because all panels are the same width
- Your offer is buried halfway down the back page
- The printer says your logo is low resolution
- You need a version for Facebook as well as the printed one
Key facts
- Flyers and leaflets from £95 + VAT, fixed price before we start
- Common sizes: A6 (105 × 148 mm), A5 (148 × 210 mm), DL (99 × 210 mm)
- Folded options: A4 to A5 half fold, A4 to DL roll fold or z-fold, gatefold
- Roll-fold inner panels made 2 to 3 mm narrower so the leaflet closes flat
- Typical stock 130 to 170 gsm silk for door drops, 250 to 350 gsm for handouts that need to feel solid
- Supplied as PDF/X-1a with 3 mm bleed, plus RGB versions for social and email
What makes a flyer work
People decide quickly whether a flyer goes on the fridge or in the recycling. In that moment they need to see three things: what it is, why it matters to them, and what to do next. dijitul builds every flyer around one main message, one offer and one clear call to action, with your phone number or web address large enough to read at arm's length.
We use your brand colours and fonts so the flyer matches your van, your shopfront and your website. If you don't have a proper logo file yet, logo design starts from £150 + VAT.
Sizes and folds compared
| Format | Flat size (mm) | Folded size (mm) | Typical use |
|---|---|---|---|
| A6 flyer | 105 × 148 | n/a | Handouts, counter cards, vouchers |
| A5 flyer | 148 × 210 | n/a | Door drops, events, menus |
| DL flyer | 99 × 210 | n/a | Fits a standard envelope and a rack |
| A4 half fold | 210 × 297 | 148 × 210 | Four-page leaflet |
| A4 roll fold or z-fold | 297 × 210 | 99 × 210 | Six-panel leaflet, price lists |
| A4 gatefold | 297 × 210 | 148 × 210 approx. | A reveal when opened |
A roll fold wraps panels inside each other, so the panel that tucks in must be 2 to 3 mm narrower than the others. A z-fold zig-zags, so all panels can be equal. A gatefold has two outer flaps that meet in the middle and are each half the width of the centre panel. We get the exact panel sizes from your printer's template so the folds land in the right place.
Getting the print details right
Every flyer is set up in CMYK with 3 mm bleed on all edges and text kept at least 4 mm inside the trim. On folded leaflets we also keep text clear of the fold lines, because a crease straight through a phone number is easy to miss on screen. Photos are checked at 300 dpi at their printed size. Small text is set in 100% black so it prints crisp.
Paper matters for cost as much as feel. For a door drop of 5,000 leaflets, 130 to 150 gsm silk is the usual choice. For a flyer handed out at an event or left on a counter, 350 gsm card feels more substantial and survives a pocket. Uncoated stock suits anything people need to write on, such as a booking form or loyalty card.
QR codes are worth adding if they lead somewhere useful, such as a booking page or an offer page that matches the flyer. We print them in solid black on a light background, keep a clear quiet margin around them, and avoid making them tiny: roughly 2 cm square is a sensible minimum for a code scanned from a hand-held flyer. If you run several drops, a different web address or code per area tells you which one worked.
Leaflet copy that gets a response
- Lead with the reader's problem, not your company name.
- Keep the main headline under ten words.
- Use a single offer with a clear end date if it is time-limited.
- Put the phone number on both sides.
- Add a web address or QR code that goes to a matching page, not your home page.
- Use three short benefit points rather than a paragraph.
If you are not sure what to say, we will suggest a structure and edit your copy to fit. For anything larger, see brochure design.
Price, printing and next steps
Flyer and leaflet design starts from £95 + VAT for a single design. Folded leaflets, extra versions (for example the same leaflet for three different areas) and later edits are quoted up front or charged at £45 an hour + VAT. Printing is not included, but we can send the file to your printer or arrange print through print management. Restaurants needing takeaway menus should see menu design. Request a quote with your size, fold and quantity.
What you get
- Print-ready PDF/X-1a with 3 mm bleed, single or double-sided
- Folded leaflets built on correct panel widths with fold marks
- RGB PNG or JPG versions sized for social posts and email
- Editable source file on request
- Printer spec note: size, stock, finish, fold and quantity
How it works and what it costs
Logos from £150, brochures from £295, photography from £295 a half day and CAD at £45 an hour, all + VAT. You get a fixed price before we start.
Tell us the brief
What it is for, who will see it, where it will be used and any examples you like. Rough is fine.
Fixed price
We confirm the price and what you get, in writing, before any work starts.
First designs
We design, shoot or model it and share the first version for your comments.
Refine
We make the changes, check every detail, and prepare the files properly for print, web or manufacture.
Final files
You get the finished files in the formats you need, ready for your printer, website, social channels or manufacturer.
Frequently asked questions
How much does flyer design cost in the UK?
dijitul designs flyers and leaflets from £95 + VAT. Folded leaflets, multiple versions and extra sides are quoted as a fixed price before we start. Printing is separate, and we can arrange it if you don't have a printer.
What size flyer should I use for a door drop?
A5 (148 × 210 mm) and DL (99 × 210 mm) are the most common door-drop sizes in the UK. A5 gives more room for photos and an offer; DL is cheaper to print and fits standard envelopes and display racks. dijitul can design both from one brief.
What is the difference between a roll fold and a z-fold?
Both turn an A4 sheet into a six-panel DL leaflet. A roll fold wraps panels inside each other, so one panel must be slightly narrower. A z-fold zig-zags like a concertina, so panels are equal. dijitul builds the artwork on the correct panel widths for whichever fold you choose.
What paper weight should my flyers be?
For door drops, 130 to 170 gsm silk is common and keeps print and distribution costs down. For flyers handed out or left on counters, 250 to 350 gsm card feels sturdier. dijitul notes the recommended stock on the spec we send with your print file.
Can I use the flyer design on social media?
Yes. Alongside the print PDF, dijitul supplies RGB image versions sized for social posts and email. If you want a full set of matching posts, see our social media graphics service, from £99 + VAT.
Related
Get a fixed price
Send a rough brief. You'll know exactly what it costs before we start.