Logo Design UK

What a professional logo actually includes

A logo is not one picture. It is a small set of artwork files that have to work on a website header, an invoice, a van door, a polo shirt and a 32 pixel browser tab. When dijitul media designs a logo, the job is to make one idea that survives all of those places, then hand you the files to use it properly.

That means a primary lockup (usually the symbol and the name side by side), a stacked lockup for square spaces such as social media profile pictures, and an icon or monogram on its own for favicons, app icons and embroidery. Not every business needs all three, and we will tell you if yours doesn't. Each lockup comes in full colour, one colour, black and reversed white.

Logo design starts from £150 + VAT. The final fixed price depends on the brief, and you get that price before any design work starts. If you want the logo plus colours, fonts and a short set of rules, the brand identity pack starts from £395 + VAT.

Vector vs raster: why your printer keeps asking for a vector file

There are two kinds of image file, and mixing them up causes most logo problems.

• Raster files (JPEG, PNG, GIF, most photos) are a grid of coloured pixels. Enlarge one past its original size and the edges go soft or jagged, because the software has to invent pixels that were never there.
• Vector files (AI, EPS, SVG and most PDFs from design software) store the logo as mathematical paths and curves. They scale to any size, from a business card to a shop fascia, with perfectly sharp edges.

Sign makers, embroiderers, vinyl cutters and engravers usually need vector artwork, because their machines follow the paths. A PNG can't be turned into a true vector just by saving it as an EPS: the pixels are simply wrapped inside the new file. If your only logo is a small JPEG, we can redraw it as clean vector artwork. That is covered on our logo redesign page.

Which logo file to use where

We name every file so you can find the right one without opening it, for example yourname-logo-horizontal-cmyk.pdf or yourname-icon-white.png. Files are organised into print and screen folders, because CMYK files look dull on a monitor and RGB files can shift colour when printed.

Colour that matches on screen and in print

The same logo is reproduced in four colour systems, and each one is written into your usage sheet:

• Pantone (spot colour): a specific mixed ink, used where colour must match exactly, such as screen-printed shirts or some signage.
• CMYK: the four process inks used by most digital and litho printers for leaflets, cards and brochures.
• RGB: how screens make colour, used in video, presentations and apps.
• HEX: the six-character code (for example #1A73E8) your web developer needs.

Some bright screen colours, especially vivid greens, oranges and blues, can't be printed in CMYK at all. We check this while designing, so you don't end up with a website colour that looks muddy on your printed menu.

Clear space, minimum size and the details people skip

A logo needs breathing room. Clear space is the empty margin around it that nothing else should enter, usually measured from part of the logo itself, such as the height of a letter. Minimum size is the smallest the logo can be printed or shown before it stops being readable, given in millimetres for print and pixels for screen. Both go on your usage sheet.

We also test the design at real sizes before you see it: as a 16 pixel favicon, on a mock business card at 85 × 55 mm, in one colour, and reversed out of a dark background. A logo that only works big is not finished.

How logo design works with dijitul

1. Brief. You tell us what the business does, who buys from you, who you compete with and where the logo will be used.
2. Fixed quote. You get a fixed price, starting from £150 + VAT.
3. Concepts. We design initial routes and show them on real-world mock-ups, not just a white page.
4. Refine. You pick a direction and we refine it with your feedback.
5. Artwork. We build the final files, lockups and usage sheet.

Once the logo is done, most clients move straight on to business cards, letterheads and an email signature. If you're choosing a name as well, start with brand naming so the logo is designed around a name you can protect. Ready to start? Get in touch or see our full prices.

What you get

• Master vector artwork in AI and EPS for designers, printers and sign makers
• SVG files for your website, sharp at any screen size
• Print-ready PDF artwork in CMYK
• Transparent PNG files at screen and high resolution for documents and social media
• Horizontal, stacked and icon-only lockups where the design calls for them
• Full colour, one colour, black and reversed white versions
• A one-page colour and usage sheet with Pantone, CMYK, RGB and HEX values and clear space

How it works and what it costs

Logos from £150, brochures from £295, photography from £295 a half day and CAD at £45 an hour, all + VAT. You get a fixed price before we start.

1. Tell us the brief

   What it is for, who will see it, where it will be used and any examples you like. Rough is fine.

2. Fixed price

   We confirm the price and what you get, in writing, before any work starts.

3. First designs

   We design, shoot or model it and share the first version for your comments.

4. Refine

   We make the changes, check every detail, and prepare the files properly for print, web or manufacture.

5. Final files

   You get the finished files in the formats you need, ready for your printer, website, social channels or manufacturer.

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