Sound familiar?
- Your website explains what you do in 800 words that nobody reads
- A competitor's video ranks above you on YouTube for your own service
- You filmed something on a phone but the sound is echoey and unusable
- Your video only exists in landscape and looks tiny on Instagram
- People watch with the sound off and miss the message
- You are not sure whether the music in your old video is licensed
Key facts
- Video from £695 + VAT, fixed quote after a short brief
- Shot on location at your premises; travel beyond Mansfield and Nottinghamshire quoted
- 16:9 master at 1920 × 1080, with 9:16 and 1:1 versions for social
- Subtitles as an SRT file and burned-in captions where needed
- WCAG 2.2 success criterion 1.2.2 (Level A) expects captions on prerecorded video
- MP4, H.264, following YouTube's recommended upload settings
- Music from libraries licensed for commercial use
What kind of video do you need?
Most business video falls into a few types, and knowing which one you need keeps the shoot focused:
- Brand film: who you are, what you do, and why it matters, usually 60 to 120 seconds for your homepage.
- Explainer or product demo: how something works, shown step by step.
- Customer story: a client describing the problem and the result in their own words.
- Process or capability video: machinery, production lines or site work, for tenders and trade shows.
- Recruitment: the workplace and the team, for job adverts and careers pages.
- Event highlights: a short edit of a conference, launch or open day.
A focused video does one job well. Trying to cover your history, every service and a recruitment pitch in two minutes usually does none of them. If you need several messages, it is often better value to film them on the same day and edit them as separate short videos.
Aspect ratios: 16:9, 9:16 and 1:1
The shape of a video depends on where it will play:
| Ratio | Typical size | Where it is used |
|---|---|---|
| 16:9 landscape | 1920 × 1080 | Websites, YouTube, presentations, TVs and screens at events |
| 9:16 vertical | 1080 × 1920 | Instagram Reels, YouTube Shorts, TikTok and stories |
| 1:1 square | 1080 × 1080 | Feeds on LinkedIn, Facebook and Instagram |
| 4:5 portrait | 1080 × 1350 | Instagram and Facebook feeds, where it fills more screen |
Cropping a landscape video to vertical afterwards often cuts off people's heads or the product. So we plan for both at the shoot, keeping the key action in the centre of the frame and shooting extra vertical or tighter framings where needed. For uploads, we follow YouTube's recommended encoding settings: MP4 container, H.264 video and AAC audio, at around 8 Mbps for 1080p at 24 to 30 frames per second.
Subtitles and captions
A lot of video is watched on phones with the sound off, and some viewers are deaf or hard of hearing. Subtitles fix both. We supply two forms:
- SRT file (closed captions): a text file uploaded alongside the video on YouTube, LinkedIn, Facebook or your website player. Viewers can turn it on or off, and the text can help search engines understand the content.
- Burned-in (open) captions: text fixed into the picture. Essential for social platforms where captions might not show by default, and for screens at events.
For accessibility, WCAG 2.2 success criterion 1.2.2 (Level A) expects captions for prerecorded audio in video, including who is speaking and meaningful sounds. UK public sector bodies must meet WCAG 2.1 AA under the 2018 accessibility regulations, so councils, schools and NHS bodies should treat captions as a requirement, not an extra.
Sound, music and permissions
Viewers forgive slightly soft pictures far more readily than bad sound. Interviews are recorded with dedicated microphones close to the speaker, in the quietest room available, with machinery or air conditioning paused where possible. Music comes from libraries licensed for commercial use; a chart track used without a licence can get a video muted or removed. Anyone identifiable on camera, staff or customers, signs a release, and copyright and usage are covered in the same way as our photography: a written licence, or an assignment if you need ownership.
Prices and process
Video production starts from £695 + VAT. The fixed quote depends on how long we are on location, how many people and places are involved, the number of versions and the amount of editing, graphics or motion graphics. Travel outside the Mansfield and Nottinghamshire area appears as a line in that quote. The process is simple: a short brief call, a written outline or script, the shoot day, a first edit for your comments, then the final files in every format you need. For short clips aimed at Instagram, TikTok and LinkedIn, see social media video. Ask for a quote.
What you get
- 16:9 master video, MP4 H.264 at 1920 × 1080
- 9:16 vertical cutdown for Reels, Shorts and TikTok
- 1:1 or 4:5 version for feeds and LinkedIn
- SRT subtitle file plus a burned-in captioned version
- Thumbnail still from the footage
- Written licence for the footage and music used
How it works and what it costs
Logos from £150, brochures from £295, photography from £295 a half day and CAD at £45 an hour, all + VAT. You get a fixed price before we start.
Tell us the brief
What it is for, who will see it, where it will be used and any examples you like. Rough is fine.
Fixed price
We confirm the price and what you get, in writing, before any work starts.
First designs
We design, shoot or model it and share the first version for your comments.
Refine
We make the changes, check every detail, and prepare the files properly for print, web or manufacture.
Final files
You get the finished files in the formats you need, ready for your printer, website, social channels or manufacturer.
Frequently asked questions
How much does a business video cost in the UK?
dijitul produces business videos from £695 + VAT. The fixed price depends on time on location, the number of people and places, how many versions you need and the amount of editing and graphics. Travel beyond Mansfield and Nottinghamshire is added to the quote before you commit.
What aspect ratio should my video be?
Use 16:9 landscape at 1920 × 1080 for websites and YouTube, 9:16 vertical at 1080 × 1920 for Reels, Shorts and TikTok, and 1:1 or 4:5 for social feeds. dijitul plans the shoot so one session produces all the versions you need, rather than cropping awkwardly afterwards.
Do you add subtitles to videos?
Yes. dijitul supplies an SRT caption file for YouTube, LinkedIn and your website player, plus a version with captions burned into the picture for social media. Captions help people watching without sound, and WCAG 2.2 success criterion 1.2.2 expects them on prerecorded video.
Where do you film?
dijitul films on location: at your premises, on a client site or at a venue you choose. That keeps the video authentic and avoids moving equipment or products. Travel beyond the Mansfield and Nottinghamshire area is quoted. We do not offer aerial filming.
Can we use popular music in our video?
Not without a licence, and licensing chart music for business use is usually expensive and complicated. dijitul uses tracks from music libraries licensed for commercial use, so your video will not be muted or taken down on YouTube or social platforms.
Who owns the video once it is made?
Under the Copyright, Designs and Patents Act 1988, copyright in a film belongs by default to its producer and principal director, and you receive a licence to use it. dijitul states the licence in the quote. If you need to own the copyright outright, ask at the start and the assignment is put in writing.
Related
Get a fixed price
Send a rough brief. You'll know exactly what it costs before we start.