Design questions, answered plainly
Practical answers to the design, print, photography and CAD questions people actually ask, written by the dijitul design team. We have worked with UK businesses since 2006.
How much does a logo cost?In the UK a professionally designed logo usually costs a few hundred pounds from a small studio or freelancer and severa…How much does branding cost?Branding in the UK ranges from a few hundred pounds for a logo with colours and fonts to tens of thousands for agency st…How much does product photography cost?UK product photography is usually priced per image for simple white-background shots and by the half or full day for lif…How much does CAD drafting cost?CAD drafting in the UK is charged by the hour or as a fixed fee per drawing set, with rates depending on the work and wh…Logo file formats explainedA complete logo set needs vector files (AI, EPS, SVG and PDF) for print, signage and anything scaled up, plus PNG files …How to prepare print-ready artworkPrint-ready artwork is a PDF set up in CMYK, with images at 300 dpi at final size, 3 mm bleed on every edge, text inside…Social media image sizesDesign most feed images at a 4:5 portrait ratio (1440 × 1800 pixels, per Meta's Ads Guide), Stories and Reels at 9:16, L…What is a brand identity?A brand identity is the set of visual rules that make a business recognisable everywhere it appears: logo, colours, type…How to write a design briefA good design brief says what the business does, who the audience is, what you need designed, where it will be used, wha…Who owns the copyright in my logo?Under the Copyright, Designs and Patents Act 1988, the person who creates a logo is the first owner of its copyright, un…Amazon product image requirementsAmazon main images must show the product on a pure white background (RGB 255, 255, 255), filling about 85% of the frame,…What paper weight for flyers and business cards?Most UK flyers are printed on 130 to 170gsm silk or gloss, premium flyers on 250 to 350gsm, business cards on 350 to 450…What must be on a business letterhead?A UK limited company's letterhead must show its full registered name, registered number, the part of the UK it is regist…How to trade mark a logo in the UKTo trade mark a logo in the UK, check it is not too similar to existing marks, choose your classes of goods and services…Choosing brand coloursChoose brand colours by starting with one main colour that suits your audience and stands apart from competitors, adding…What is bleed in printing?Bleed is extra background or image that extends beyond the finished edge of a printed item, usually 3 mm per side in the…How to brief a photographerBrief a photographer with the purpose of the shoot, a shot list, where the images will be used and at what sizes, locati…STEP vs STL vs DWG filesUse STEP to send an accurate 3D model to a manufacturer or machine shop, STL or 3MF for 3D printing, DWG for editable 2D…How to get a product made from an ideaTo get a product made, keep the idea confidential, check what exists, turn your sketch into a 3D CAD model, prototype an…Rebrand checklistA rebrand checklist covers legal checks (trade marks, domains, Companies House if the name changes), the new identity, t…
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