Key facts
- Bark's UK brand design price guide (checked October 2026) gives a typical range of £120 to £450, averaging £300
- The same guide puts small agencies at £500 to £2,500 and top agencies at £1,000 to £20,000 and above
- dijitul brand identity packs start from £395 + VAT; logos alone from £150 + VAT
- Branding covers the logo, colours, fonts, imagery style and the rules that hold them together
- Roll-out (stationery, signage, social templates, website) is usually costed separately
- Brand guidelines stop the identity drifting as more people use it
Logo, brand identity or full branding?
People use "branding" to mean very different things, and that is why quotes range so widely. It helps to split it into three levels:
- A logo: the mark itself, supplied in the right file formats.
- A brand identity: the logo plus a colour palette with CMYK, RGB, HEX and Pantone values, chosen typefaces, and simple rules for how they fit together. This is what most small and medium businesses need.
- Brand strategy: research, positioning, naming, messaging and tone of voice, often with workshops. Agencies charge heavily for this because it is mostly senior consultancy time.
Know which level you are buying before comparing prices. A quote for a few hundred pounds and one for many thousands are often for completely different jobs, so ask each supplier to list exactly what is included.
UK market prices
The online marketplace Bark publishes a UK brand design price guide (checked October 2026). It gives a typical range of £120 to £450 with an average of £300, and splits prices by supplier: junior designers £100 to £250, senior designers £300 to £1,000, small agencies £500 to £2,500, and the most established agencies £1,000 to £20,000 and above. The same guide shows regional variation for a mid-level designer, from £250 in the North East to £450 in London.
Treat any published range as a guide only. The real price depends on how many items you need and how much thinking happens before the design work.
What a dijitul brand identity pack includes
dijitul's brand identity packs start from £395 + VAT. The exact contents are agreed in your fixed quote, but a typical pack covers:
- A new or refined logo with horizontal, stacked and icon versions
- A colour palette with Pantone, CMYK, RGB and HEX values so print and screen match as closely as possible
- Primary and secondary typefaces, with web-safe alternatives
- Rules for clear space, minimum size and what not to do with the logo
- Master files in AI, EPS, SVG, PDF and PNG
If several people or suppliers will use your brand, add brand guidelines so everyone works from one document.
Budgeting for the roll-out
The identity is the start. Most of the visible cost of a new brand is putting it on things. Typical roll-out items and dijitul's starting design prices:
| Item | dijitul design price |
|---|---|
| Business cards or letterhead | from £75 + VAT |
| Flyer or leaflet | from £95 + VAT |
| Social media graphics pack | from £99 + VAT |
| Brochure | from £295 + VAT |
| Signage, packaging, vehicle livery | quoted |
Printing is extra unless quoted. Many businesses phase the roll-out: stationery and social first, signage when the lease or van is due for renewal. Our rebrand checklist lists every touchpoint to plan for.
How to keep the cost under control
- Write a clear brief. Vague briefs lead to extra rounds. Our guide on writing a design brief shows what to include.
- Decide the level up front. If you do not need naming or messaging work, say so.
- Ask for a fixed price. It removes the risk of an hourly bill growing.
- Keep your existing equity. If customers already recognise your colours or symbol, a logo redesign may be cheaper and safer than starting again.
- Ask for master templates. Editable templates for social posts, quotes and price lists mean your team can produce everyday items without paying for design each time.
The most expensive branding is the kind you redo within two years because it was rushed. A modest budget spent on a clear identity and simple rules usually outlasts a bigger budget spent on lots of items with no system behind them.
When to call dijitul
If you want a professional identity without paying for agency strategy you do not need, request a quote. dijitul has worked with UK businesses since 2006 and designs remotely from Mansfield for clients across the country. Brand identity packs start from £395 + VAT, logos from £150 + VAT, and every price is on our pricing page.
Frequently asked questions
How much should a small business spend on branding?
Most small businesses need a brand identity (logo, colours, fonts, usage rules) rather than full strategy. Bark's UK brand design guide (checked October 2026) puts small agencies at £500 to £2,500. dijitul brand identity packs start from £395 + VAT with a fixed price agreed before we begin.
What is the difference between a logo and branding?
A logo is one mark. Branding is the whole visual system around it: colours, typefaces, imagery style, layout rules and how they appear on every touchpoint. dijitul designs logos from £150 + VAT and full brand identity packs from £395 + VAT.
Do brand identity packs include brand guidelines?
A dijitul brand identity pack includes the core rules: colour values, typefaces, clear space and minimum sizes. A fuller brand guidelines document, covering imagery, tone and layout examples, can be added and is quoted based on how detailed it needs to be.
Does branding include a website?
Not usually. Branding gives your website its look, but building the site is separate. dijitul media designs website graphics; full website design and builds are handled by our main agency at dijitul.uk, so your brand and site come from the same team.
Is branding a one-off cost?
The identity design is a one-off cost. Ongoing costs come from applying it: printing, new marketing materials, signage and social graphics. Good guidelines and master templates keep those costs down because each new item does not start from scratch.
Can I rebrand in stages to spread the cost?
Yes, and many businesses do. Get the identity and digital assets done first, then replace stationery when stock runs out and signage when it is due. dijitul can quote each phase separately so you can plan cash flow.
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