Sound familiar?
- Your brand looks dated next to newer competitors.
- You've merged, changed direction or added services, and the old name or logo doesn't fit.
- Years of different designers have left five versions of your logo in circulation.
- You're moving upmarket and your current look says 'budget'.
- Customers confuse you with another local business with a similar name or logo.
- You're dreading the cost of changing every sign, van and form at once.
Key facts
- Rebrands are priced as a brand identity pack, from £395 + VAT, with a fixed quote first.
- A refresh keeps your recognition; a full rebrand starts from a clean sheet.
- Every rebrand includes an audit of where the old brand currently appears.
- New artwork is supplied in AI, EPS, SVG, PDF and PNG for every supplier.
- A rollout list helps you replace items in a sensible, affordable order.
- A new name should be checked against the UK trade marks register before design starts.
- Further design time, such as updating existing documents, is £45 an hour + VAT.
Refresh or full rebrand?
Not every business that feels tired needs to start again. The first job on any dijitul media rebranding project is to decide which of these you need:
- Refresh: keep the name and the core idea of the logo, but redraw it, tighten the colours and fonts and fix the inconsistencies. Customers still recognise you. This is closer to a logo redesign plus new guidelines.
- Full rebrand: a new logo and visual identity, sometimes a new name too. Right when the business has changed substantially, after a merger, or when the old brand causes confusion or legal risk.
A refresh is usually cheaper to design and much cheaper to roll out, because you can replace items gradually without customers noticing a jarring change. We'll tell you honestly which one your situation calls for.
Start with an audit of where your brand lives
Rebrands go over budget when nobody listed everything that carries the old logo. Before design starts, we work through an audit with you. Typical items include:
- Digital: website, favicon, social media profiles and cover images, Google Business Profile, email signatures, online directory listings, app icons.
- Print: business cards, letterheads, compliment slips, invoices, brochures, leaflets, menus, price lists.
- Physical: shop fascia, window vinyl, office signs, vehicle livery, uniforms, packaging, labels.
- Documents: Word and PowerPoint templates, quote and contract templates, policies.
The audit shapes the design brief too. If you have a large fleet or expensive illuminated signs, the new identity needs to work well in one or two colours on vinyl, not just on screen.
What a dijitul rebrand includes
A rebrand is delivered as a brand identity pack, from £395 + VAT, fixed-priced from your brief. You get:
- a new or refreshed logo suite with primary, stacked and icon lockups
- full colour, one colour, black and reversed versions, as vector and PNG files
- a colour palette with Pantone, CMYK, RGB and HEX values
- typefaces with fallbacks for Office and email
- a brand guidelines PDF
- a rollout list ordered by priority
New stationery, signage artwork, vehicle graphics and templates are quoted alongside, or charged at the design rate of £45 an hour + VAT. Printing and sign fitting are not included, though we can arrange print and quote it.
Rolling out a rebrand without paying for everything at once
Most small businesses can't replace every sign and van in one month, and they don't have to. A sensible order is:
- Digital first. Website, social profiles, Google Business Profile and email signatures cost little to change and are what most new customers see first.
- Everyday print next. Business cards, letterheads and invoices, as old stock runs out.
- Big physical items last. Signs and vehicle livery when they are due for replacement anyway, or on a set date.
A short period with both old and new branding visible is normal. What matters is that every new item uses the new guidelines, so you are moving towards consistency, not adding a sixth version.
Signs a rebrand is overdue, and signs it isn't
A rebrand costs time and money beyond the design fee, so it should solve a real problem. Good reasons include: the business now sells something different from what the name or logo suggests; two businesses have merged; customers regularly confuse you with a competitor; you're moving into a market where your current look puts buyers off; or the logo physically doesn't work, for example it can't be embroidered or read on a phone.
Weaker reasons are boredom with your own logo (you see it far more often than customers do) or a new manager wanting to make a mark. In those cases a tidy-up of colours, fonts and files usually gives most of the benefit at a fraction of the rollout cost. We'd rather tell you that than sell you a rebrand you don't need.
If the name is changing too
A new name raises legal questions a new logo doesn't. Before investing in design, check the name against the UK trade marks register held by the Intellectual Property Office, and against Companies House. Registering a company name does not give you trade mark rights. A limited company changing its registered name also has to update its trading disclosures on letters, order forms and its website. Our brand naming and letterhead design pages explain both.
To get a fixed price for your rebrand, get in touch with what you have now and what has changed in the business.
What you get
- Brand audit: a list of where your current brand appears and what condition it's in
- New or refreshed logo suite in AI, EPS, SVG, PDF and PNG
- Colour palette in Pantone, CMYK, RGB and HEX
- Typography with system-font fallbacks for Word and email
- Brand guidelines PDF
- Prioritised rollout list covering digital, print, signage and vehicles
How it works and what it costs
Logos from £150, brochures from £295, photography from £295 a half day and CAD at £45 an hour, all + VAT. You get a fixed price before we start.
Tell us the brief
What it is for, who will see it, where it will be used and any examples you like. Rough is fine.
Fixed price
We confirm the price and what you get, in writing, before any work starts.
First designs
We design, shoot or model it and share the first version for your comments.
Refine
We make the changes, check every detail, and prepare the files properly for print, web or manufacture.
Final files
You get the finished files in the formats you need, ready for your printer, website, social channels or manufacturer.
Frequently asked questions
How much does a rebrand cost for a small business in the UK?
At dijitul media, the design side of a rebrand is priced as a brand identity pack from £395 + VAT, with a fixed price agreed first. Rollout items such as new signage artwork or vehicle graphics are quoted or charged at £45 an hour + VAT. Printing, signs and fitting are extra and depend on how much carries your old brand.
How do I know if I need a refresh or a full rebrand?
If customers recognise and trust your current brand and the name still fits, a refresh is usually enough: redraw the logo, fix colours and fonts, and write guidelines. A full rebrand makes sense after a merger, a major change of direction, or when your name or logo causes confusion. dijitul will recommend one after reviewing your brief.
Do we have to change everything at once?
No. dijitul provides a prioritised rollout list. Most businesses update digital items first, then everyday print as stock runs out, then signs and vehicles when due for replacement. A short overlap of old and new branding is normal.
Should we tell customers we are rebranding?
For a refresh, usually not much is needed. For a new name or a major change, a short announcement by email, social media and on your website helps existing customers recognise you. dijitul can design announcement graphics and email artwork as part of the rollout.
Can you keep elements of our old brand?
Yes. Many rebrands keep a familiar colour, symbol or letterform so existing customers make the connection. dijitul reviews what has recognition value before designing, rather than throwing everything away by default.
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Get a fixed price
Send a rough brief. You'll know exactly what it costs before we start.