Design for Events

One look, from first announcement to last photo

An event brand has a short life and a lot of touchpoints: save-the-date posts, posters, tickets, wristbands, signage, stage screens and the thank-you post afterwards. We design a simple kit first, a logo or wordmark for the event, colours, type and a key visual, then roll it out so every item looks like it belongs.

Posters and flyers are the backbone. Flyers start from £95 + VAT; posters at A3, A2 or A1 are quoted or charged at £45 an hour + VAT. Keep the hierarchy strict: what it is, when, where, and how to get a ticket. A QR code that goes straight to the ticket page beats a long URL every time.

Ticket prices and the drip pricing ban

Since 6 April 2025, the Digital Markets, Competition and Consumers Act 2024 has banned drip pricing. The Competition and Markets Authority's price transparency guidance treats mandatory booking and admin fees as part of the total price, so the price you show on posters, social graphics and ticket pages should be the all-in figure, with any breakdown shown underneath if you want.

That changes artwork: a headline ticket price followed by 'plus booking fee' is the wrong way round. We lay out price panels so the total leads, optional extras such as parking or VIP upgrades are clearly optional, and the same figures appear on every item. Your ticketing platform's settings need to match what the artwork says.

Site maps and signage for the event plan

Most councils ask organisers of larger events for an event management plan, and many local guidance documents point organisers to the Purple Guide, the events industry's health and safety guide written by the Events Industry Forum. Signage and site plans usually form part of that pack. We draw clear site maps showing entrances and exits, first aid, toilets, accessible routes, bars, stages and emergency vehicle access, on a scaled base where you have one.

The same map then becomes the public version for your website and programme, and the basis for directional signage. We size sign text for viewing distance and use high contrast so it still works at dusk. Safety content and sign positions are decided by your safety adviser; we make them clear and consistent.

Accessible print and sponsor logos

Programmes, timetables and maps should be readable by everyone. RNIB's Clear Print guidance recommends a minimum of 12 pt, ideally 14 pt, and defines large print as 16 pt or larger, so we set body text accordingly and can produce a large-print version of the programme on request. Avoid text over photos, and never rely on colour alone to show which stage is which.

Sponsors expect their logos to be used properly. We ask each sponsor for their vector logo and brand guidelines, respect their clear space and colour rules, and give you a sponsor wall layout that treats each tier consistently. It is a small detail that keeps sponsors happy for next year. Collect sponsor logos early: chasing a vector file the day before print is one of the most common causes of delays and low-quality signage.

Photography and video on the day

Good event photos sell next year's tickets and keep sponsors on board. We shoot event photography from £295 + VAT for a half day or £495 + VAT for a full day, covering crowds, speakers, performers, sponsor branding and the details. Video starts from £695 + VAT, and we can cut short vertical clips for social media from the same footage.

Travel outside the Mansfield and Nottinghamshire area is added to the quote. Put a notice at entrances saying photography and filming will take place, and agree a way for people to opt out. We do not offer drone filming. For the post-event round-up, social media graphics start from £99 + VAT.

What you get

• Poster, flyer and programme artwork, print-ready with 3 mm bleed
• Ticket, wristband and lanyard badge artwork
• Site map and wayfinding signage pack as vector PDF
• Roller banner, backdrop and stage screen graphics
• Social countdown and announcement templates
• Edited event photographs and video with social cuts

How it works and what it costs

Logos from £150, brochures from £295, photography from £295 a half day and CAD at £45 an hour, all + VAT. You get a fixed price before we start.

1. Tell us the brief

   What it is for, who will see it, where it will be used and any examples you like. Rough is fine.

2. Fixed price

   We confirm the price and what you get, in writing, before any work starts.

3. First designs

   We design, shoot or model it and share the first version for your comments.

4. Refine

   We make the changes, check every detail, and prepare the files properly for print, web or manufacture.

5. Final files

   You get the finished files in the formats you need, ready for your printer, website, social channels or manufacturer.

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