Design for Retailers

Product photography that meets marketplace rules

Online, the photo is the product. We shoot product photography from £25 + VAT per image at your premises, so stock does not need to be posted anywhere. For marketplaces we follow each platform's rules. Amazon's main-image rules, for example, call for a pure white background (RGB 255, 255, 255), the actual product only with no added text, graphics or watermarks, and the product filling around 85% of the frame. Amazon's zoom needs at least 1000 px on the longest side; we supply 2000 px so there is headroom.

Secondary images are where you sell: scale shots, details, in-use photos and packaging. On your own website you can be more creative, but keep backgrounds and lighting consistent across a range so category pages look tidy. If a product range is reflective, such as glass, chrome or jewellery, tell us in advance so we can plan the lighting for it.

Shelf labels and the 2026 price marking changes

The Price Marking Order 2004 requires clear selling prices and, for many goods sold by quantity, a unit price. Amendments came into force on 6 April 2026, after the start date was moved back from October 2025. Goods sold by weight must now show unit prices per kilogram and goods sold by volume per litre, loyalty or member prices need their own selling and unit price shown clearly, and the list of goods needing unit prices has widened to include products such as cleaning products and cosmetics.

For a small retailer the practical job is a shelf-edge label template that has room for both prices, a unit price in a readable size, and a version for promotional prices. We design those templates for your label printer or sheet stock, and keep them in your brand colours and fonts so the shelves look like your shop rather than a cash-and-carry. Check your products against the official guidance; we design the layout, you remain responsible for the figures.

Windows, signage and point of sale

Your window is the most-seen design you own. Seasonal window vinyl, hanging signs, A-boards and counter displays should share the same fonts and colours as your fascia, so a passer-by recognises you before reading a word. We supply signage artwork as vector PDF with your sign maker's bleed and cut lines, and size text for the distance it will be read from.

Point-of-sale cards, gift vouchers, loyalty cards at 85 × 55 mm and branded carrier bags are charged at £45 an hour + VAT or as a fixed quote. Print is quoted separately if you want us to arrange it.

Price claims and sale graphics

Sale graphics are designed in a hurry, which is when mistakes happen. Since 6 April 2025, unfair commercial practices are covered by the Digital Markets, Competition and Consumers Act 2024, and the Competition and Markets Authority's price transparency guidance expects the price you advertise to include any mandatory charges. A 'was' price should also be a price you genuinely charged, not one chosen to make the discount look bigger.

We build sale templates where the 'now' price, the 'was' price and any conditions all sit together, so nothing important ends up in tiny print at the bottom. You check the numbers; we make sure the layout is honest and clear.

Social media that looks like one shop

Retail social feeds suffer from too many templates. A social media graphics pack from £99 + VAT gives you a small set of reusable layouts for new stock, offers, events and quotes, in your colours and fonts. For Instagram we currently design feed posts at 1080 × 1350 px (4:5), which still works for paid ads, and stories at 1080 × 1920 px.

Pair that with consistent product photography and your grid starts to look deliberate. If you want a new online shop to go with it, our sister company builds websites at dijitul.uk.

What you get

• Edited product photographs as JPEG or PNG, on white and in lifestyle settings
• Marketplace-ready main images sized at 2000 px on the longest side
• Shelf-edge label and price ticket templates
• Window vinyl and hanging sign artwork as vector PDF
• Social post and story templates you can reuse
• Carrier bag, gift card and loyalty card artwork

How it works and what it costs

Logos from £150, brochures from £295, photography from £295 a half day and CAD at £45 an hour, all + VAT. You get a fixed price before we start.

1. Tell us the brief

   What it is for, who will see it, where it will be used and any examples you like. Rough is fine.

2. Fixed price

   We confirm the price and what you get, in writing, before any work starts.

3. First designs

   We design, shoot or model it and share the first version for your comments.

4. Refine

   We make the changes, check every detail, and prepare the files properly for print, web or manufacture.

5. Final files

   You get the finished files in the formats you need, ready for your printer, website, social channels or manufacturer.

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